Uncategorized

To many, creativity is thought of as a “God-given” talent or quality that one is born with. An idea that you’re born with the ability to think differently or “think outside the box” instead of learning a process to get you to a certain result. As a creative, I often hear people say they “aren’t…

I love the saying, “success begins at the edge of your comfort zone.” I’m all for pushing oneself to the edge of their comfort zone, but not beyond. This is especially true when prospecting for new customers. It’s natural for most sales folks to want to reach for the stars and secure large marquis accounts. But…

It’s hard to believe the New Year is in full swing and January is almost over. It’s time for a check-in. How are you doing with your New Year’s resolutions in 2019? Still going strong? Or, have you completely fallen off the wagon only one month in? 5 Helpful Tricks to Keep New Year’s Resolutions…

Whenever I join a team, I always ask my boss what their preferred method of communication is. Do they prefer emails so they can respond when they have time? Do they prefer calls so their email isn’t bogged down? Or are they part of the few individuals that don’t mind people popping in and out…

At the beginning of every year, thousands of articles appear about the upcoming design trends destined to boom into our existence. Anything from fashion, technology, architecture, graphics and more, we’re pumped with what’s supposed to be our near future experiences. Some of these expected trends appear while others never seem to take flight, no matter…

Gourmet Gifts For All! At Proforma, we celebrate the sweet and savory with our very own staff potlucks, cooking competitions, the occasional catered “working” luncheons and more. With all of our taste-testing experience, we recommend you kick your gourmet gifts up a notch from fruit baskets or cookie platters and add a special touch to your next networking event or even…

Did your mom/dad ever tell you when you were growing up to “Get your priorities straight”? Well my mom definitely did. I was the rebellious teenager who wanted to do everything with her friends, out of the house, away from her parents and for my mom to never ask questions. (Wishful thinking on my part.) My…

In sales, one of the biggest challenges in converting a prospect to a customer or a customer to a client is getting more “face time” to continuously explain our value proposition. This is where most sales folks fail. Most sales folks, even seasoned professionals, don’t appreciate the importance of creating “excuses” to get back in…

The most effective promotional products are new and exciting items that resonate with your end users. Understanding what is trending for the New Year is a great place to start! Proforma spoke with two of our MVPLPs, Gemline and SanMar, about some promotional product trends that are expected to make a splash in 2019. Color…

Everyone is starting to think spring! And that means getting outside and enjoying the warmer temperatures. It is the perfect time of year to look into marketing your brand via promotional athletic apparel. But with the vast array of choices, how do you decide the best promotional item options for your company and for your…