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Business cards tend to pile up in our wallets, on our desks and in our bags. Oftentimes, we don’t look back at our collection, but what if there was one in your stack that really stuck out to you? Perhaps, you would take a second glance. Maybe that second glance would convince you to reach…

Whether it’s getting in shape or growing your business, setting a New Year’s resolution is one thing, but fully committing yourself to achieving it is another. In almost all of my classes this semester, we have discussed the importance of creating SMART goals and objectives for campaigns and events. However, the use of SMART goals…

It’s safe to say that most business professionals should know about Customer Business Reviews. Whether you know a little about what it is or the benefits of doing it, Customer Business Reviews will form the foundation of your business relationships and help position you as a trusted business advisor and valued partner to your customers. What…

How did we get here? It’s hard to believe that it is already December. But as we are winding down 2018 and getting amped up for 2019, it is a great time to reflect on the marketing lessons we’ve learned this year and how we can carry them into the New Year. Content is Still…

Whether it’s iced, black, light and sweet, an Americano or cold brew, coffee comes in many shapes and sizes. Some of us drink it to wake up in the morning, others do for its taste. What you may have not known is that it has a multitude of benefits for productivity and focus which can…

Within the first couple of positions in my career, I learned that handing in your resignation brings on a different feelings and reactions. Some were bittersweet and sad, rewarding and satisfying or, in the worst cases, just downright scary.  Each holds a different reason behind why you’ve come to the conclusion, but interesting enough, they…

It’s a new year with new opportunities to make 2019 your most successful year yet – and the first step is to get rid of the ‘but’ in your vocabulary and stop making excuses. Many times I find people give excuses without evening knowing it by making statements such as, “Last year my goal was…

Last month, we welcomed a new addition to our family in the form of a baby cockatoo. She’s chatty, she’s extremely affectionate, she loves to dance and sing, and she will do just about anything for a handful of peanuts. Most of the time, she’s just about as silly and adorable as it gets –…

If you believe the numbers, people are paying more attention to their health and fitness, especially this time of year. According to Statista, more than 170 million people globally have memberships to a gym or health club, with 55 million of those being in the United States. That is a big number, and it can…

It’s time to walk into the New Year with a new, diverse and vivifying color! For the past 20 years, Pantone’s Color of the Year has inspired designers and businesses alike to use colors that influence people around the world through almost every industry. It’s with great excitement to see that the purpose of 2019’s…